Book Title: Growing Your OER Program

Subtitle: A Marketing and Advocacy Toolkit

by Swetta Abeyta; Nataly Blas; Theresa Huff; John Jackson; Jessea Young; and Karna Younger

Cover image for Growing Your OER Program

Book Description: A free, openly licensed toolkit designed to make OER marketing simple, effective, and ready to use.

License:
Public Domain

Contents

Book Information

Book Description

Growing Your OER Toolkit is a practical toolkit for those seeking to develop and strengthen Open Educational Resources (OER) programs. Drawing on real-world experiences and proven strategies, it covers advocacy, faculty support, accessibility, assessment, and sustainability. This toolkit provides actionable tools and adaptable approaches to help institutions expand access to affordable, equitable, and impactful learning materials.

Authors

Swetta Abeyta; Nataly Blas; Theresa Huff; John Jackson; Jessea Young; and Karna Younger

License

Icon for the CC0 (Creative Commons Zero) license

To the extent possible under law, Swetta Abeyta; Nataly Blas; Theresa Huff; John Jackson; Jessea Young; and Karna Younger have waived all copyright and related or neighboring rights to Growing Your OER Program, except where otherwise noted.

Subject

Marketing for change / Cause-related marketing

Metadata

Title
Growing Your OER Program
Authors
Swetta Abeyta; Nataly Blas; Theresa Huff; John Jackson; Jessea Young; and Karna Younger
License

Icon for the CC0 (Creative Commons Zero) license

To the extent possible under law, Swetta Abeyta; Nataly Blas; Theresa Huff; John Jackson; Jessea Young; and Karna Younger have waived all copyright and related or neighboring rights to Growing Your OER Program, except where otherwise noted.

Attribution of Growing Your OER Program: A Toolkit is not required but below, if desired, below is an attribution statement.

“Growing Your OER Program: A Toolkit” by Swetta Abeyta, Nataly Blas, Theresa Huff, John Jackson, Jessea Young, and Karna Younger with graphics by Jonah Dees and Ava Correia is licensed under CC0 1.0.

Primary Subject
Marketing for change / Cause-related marketing
Additional Subject(s)
Library and information services
Institution
Loyola Marymount University
Publication Date
July 9, 2026
Digital Object Identifier (DOI)
https://doi.org/10.64650/growing-your-oer-program